What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades. Yet no matter who you ask, you’ll probably find the answer goes something like this: A good press release is concise, informative and captures attention right from the start. PR professionals also know that learning how to write a press release is only half the battle. To get the full benefits of a press release, you need to make it stand out in the sea of information journalists, bloggers and influencers encounter every day. Ultimately, the best press releases provide value to readers that they can’t get anywhere else. Let’s dive into the best tips for a writing press release that gets noticed.